job
Royaume-UniRoyaume-Uni

TikTok

Date de publication 28.06.2020

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Content Strategist- French Market

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
  • Responsible for developing the content ecosystem in the TikTok app (driving diversity in accordance to wider strategy)
  • Curating creation in-app through efficient content planning (hashtags, challenges and stickers / effects)
  • Campaign development to support activations of the Ops, Marketing and Sales teams
  • Supporting execution of global campaigns from a local content perspective
  • Driving development of userbase in line with local brand targets
  • Working with Community Managers to engage user base, and collaboratively working towards overall content targets
  • Advising and supporting organizations and brands on their in-app content and organic growth to further drive diversification
  • Liaising with external parties including but not limited to brands, organizations and associations • Advising other business functions on local market and continuously drive localization of platform and content
  • Social listening/monitoring on all social channels, including fb, ins, snap and twitter
  • Performance reporting
Qualifications
  • Ability to speak French to a native level
  • Strong understanding of content strategy and audience development for the French market
  • Know how to drive the buzz/viral campaigns locally
  • Solid business acumen and experience building content for professional partnerships
  • A data-driven approach to working with content and community
  • A sense for trends and virality
  • An affinity for social networks and influencer marketing

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